Get to know me

Elliot

I’m a Senior Product & Technical Leader (MBA) with a decade-long progression from UI/UX design to mobile engineering to product leadership. My journey has taken me across HealthTech, Fitness, FinTech and AI, blending hands-on engineering depth with commercial ownership.

Currently, I lead mobile & AI strategy for an ASX-listed health & fitness company, driving a multi-million dollar digital revenue strategy. Previously, I founded a B2C digital therapeutics subscription app that scaled to 30,000+ users in 90 countries and exited via an exclusive IP licence. I thrive in regulated environments and love leading cross-functional teams through 0-to-1 and scale-up phases.

What do I do

Product Strategy & Discovery – Vision and narrative, outcome-based roadmapping, portfolio management, continuous discovery, and hypothesis-driven experimentation.
Commercial & Growth – B2C/B2B2C subscriptions, pricing & packaging, revenue modelling, unit economics, and go-to-market planning.
Leadership & Org Design – Leading cross-functional squads (Product/Design/Eng), direct people leadership, hiring, and international stakeholder management.
AI, Data & Analytics – LLM/GenAI and RAG systems in production, AI-assisted workflows, data platforms (ClickHouse, Snowflake), and analytics.
Engineering Foundations – Mobile ecosystems (iOS/Swift, Flutter, React Native), UX design, API-first architectures, and secure compliant systems.

Key Achievements

Digital Revenue Impact – Led the 'Moments That Matter' strategy at Viva Leisure, driving a multi-million dollar digital revenue case and early ARPU uplift.
Founder Exit – Built Velmio from zero to a global B2C subscription product with 30k+ users, culminating in an exclusive licence to a global maternal health company.
AI in Production – Delivered GenAI systems in production, including an AI-powered clinical study setup tool and a GenAI health coach.
HealthTech Recognition – Awarded a WHO prize for best pandemic innovation; Velmio highlighted as a top pregnancy self-monitoring solution.

Community & Open Source

Co-organiser Flutter Nordics – 2 k+ members, monthly meet-ups, yearly hackathon.
Maintainer: – terra_apple_health Flutter plugin, openfoodfacts-dart SDK (2.9 M products).

Bottom Line

I don’t just ship features, I own the P&L of a technical product, architect the scalable backbone, and inject generative-AI intelligence where it actually moves the customer needle. If you need someone who can bridge board-room vision with kubectl logs, let’s talk.

Tech stack

SwiftFlutterReact.NETAzureFigma

Education

The Australian National University 🇦🇺

The Australian National University 🇦🇺

Bachelor of Technology in Computer Science and Quantitative Biology

University of London (QMUL/UCL) 🇬🇧

University of London (QMUL/UCL) 🇬🇧

Master of Business Administration (MBA)

EF Academy New York 🇺🇸

EF Academy New York 🇺🇸

International Baccalaureate